Mission Statement

Our mission is to provide affordable, high-quality fitness products that you can use throughout your fitness journey—from your first step to your next rep.


About Us

GoZone is a modern, sleek, and value-driven fitness and sporting goods brand which launched exclusively with Walmart Canada in 2019. That very year, we won Walmart Canada’s Supplier of the Year Award, and every year since, we’ve continued to expand our catalog and increase our sales.

By removing the intimidation factor and breaking down the price barrier, we’ve brought tens of thousands of new customers into the fitness market. Since our equipment and gear is made for people of all skill levels, we can continue to meet the needs of our returning customers as they progress from beginner, to intermediate, to advanced, and seek more challenging workouts.

Our in-house design team is continually creating new products that keep us at the forefront of fitness industry trends. At the same time, our sourcing and production teams are hard at work making sure our best-sellers remain affordable and in-stock.

Whether you’re looking for basic fitness gear for burning calories or physical therapy, or want to create a home gym that rivals a commercial health club, GoZone makes the equipment and accessories you need to reach your fitness goals.